Steady economic development and people's living standard is increasing day by day, tourism activities gradually become people life an important content, promote the vigorous development of the domestic tourism market. Tourism products production enterprises between the increasingly fierce competition, the promotion Michael Kors Outlet of tourism products, more and more with the aid of media advertising to expand influence to attract tourists. Tourism products through the form of advertising propaganda and promotion, has become a tourist industry market an important sign. A travel AD gradually from ordinary advertisements emerged as a special advertising classification. Therefore, in view of our country at present the characteristics and the status quo of tourism market, the media advertising in tourism promotion application, tourism research is a new subject.
A travel AD as a tourism enterprise investment, promoting tourism products issued by the sale of a kind of important means. A travel AD is mainly refers to by the tourism enterprise investment, through various Michael Kors Outlet Online media on tourism products, tourism services and tourist information paid, organized, integrated, persuade sex, Non personnel (will personal) information dissemination activities. A travel AD is through the use of media means, extensive publicity and promotion of tourism products, effectively promote tourism product sales, so as to help the tourism enterprise gain economic benefits.
A travel AD (advertisement advertisement producers for master advertisement publicity of characteristics and methods, and closely combined with the characteristics of tourism products and characteristics, through the tangible visual effect or persuade sex publicity approaches, which caters for tourists spending behavior and consumption psychology for the purpose, effectively promote the tourism products out. In the performance of the image of the tourism Michael Kors Outlet Hamilton Handbags of products at the same time, how to make tourism products in the underlying value of the intangible service, how to show the cultural origin of tourism products and the image connotation, how to cause the audience travel demand and promote its final act, should be the key consideration of tourism advertising content.